When it’s important that you establish a deeper, more trusted relationship,
think print. It isn’t going away any time soon.
In fact, 80% of U.S. households still use printed sources for information. Even as digital channels for communication continue to grow, printed material remains remarkably effective with an average of 15% of readers taking action on the content. According to a recent Nielsen Homescan study:
- 88 percent of respondents indicated that they understood, retained or used information better when they read it in print.
- 82% of citizens surveyed said that when making a decision, they trust print the most.
- 83% of people said, “What I like about print is that I can keep it for future reference.”
- 81 percent found print media more relaxing to read and felt more receptive to the information found in print.
- 80% prefer paper when reading more involved information.
- 73% of U.S. households said they prefer print for brand communications because they can read it at their convenience.